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We create extraordinary adventures for everyday people. From iconic endurance events to bucket-list expeditions, we help people step outside their comfort zones, explore incredible places, and achieve things they never thought possible. But adventure doesn't happen in isolation .The places we visit, the communities we work with, the suppliers we partner with and the people who take part in our events all play a role in making those experiences possible. That's why we are committed to ensuring our impact is a positive one.
We recognise that our activities have an impact on people, places, and the environment. Our goal is to understand that impact, reduce it where we can and create positive outcomes through the way we operate. Our approach is simple: SMALL THINGS DONE WELL AND OFTEN.
We believe meaningful change comes from practical actions, continual improvement and a willingness to keep asking how we can do better. We don't claim to have all the answers and we don't believe there is a single solution to the challenges facing our industry. What we do believe is that every organisation has a responsibility to play its part. We will continue to learn, improve and take responsibility for the impact we have on people, places and the planet.
We believe adventure should be for everyone. Not just elite athletes, seasoned adventurers or people who think they are naturally brave. Many of our participants arrive at the start line wondering whether they can do it at all. That's exactly the point. Whether it's a first challenge, a long-held ambition or an opportunity to try something completely new, our aim is to create experiences that are welcoming, supportive and achievable.
Adventure has a remarkable ability to build confidence, resilience and connection. It brings people together, creates lasting memories and helps people discover they are capable of far more than they thought possible.
The places we explore are at the heart of every adventure we create. From mountain summits and rugged coastlines, to forests, trails and remote wilderness, these landscapes make the experiences we deliver possible.
We recognise that with that privilege comes a responsibility to tread carefully, minimise our impact and help protect the places that make adventure possible.
For us, adventure is about more than the miles covered, summits reached or finish lines crossed.
We are proud to support a number of initiatives and partnerships that reflect the values we care about, creating opportunities, supporting important causes and helping protect the future of adventure.
PROJECT JUNGLE
Adventure gives us the opportunity to experience some of the world's most extraordinary places.
PROJECT JUNGLE
Adventure gives us the opportunity to experience some of the world's most extraordinary places.
Project Jungle is our long-term commitment to helping protect and restore tropical rainforest in Panama, supporting biodiversity, local communities and the future of one of the world's richest ecosystems.
WOMEN IN ADVENTURE
Adventure should feel welcoming, supportive and achievable for everyone.
WOMEN IN ADVENTURE
Adventure should feel welcoming, supportive and achievable for everyone.
Through our Women in Adventure initiative, we're working to encourage greater participation, challenge barriers and create experiences where more women feel confident stepping up to the start line.
CHILDREN WITH CANCER UK
We Are proud to support Children with Cancer UK.
CHILDREN WITH CANCER UK
We Are proud to support Children with Cancer UK.
Learn more about our Charity Partner
Through fundraising, partnerships and the incredible generosity of the Rat Race community, helping fund vital research and support children and families affected by cancer.
Rat Race is proud to be a Certified B Corporation.
Becoming a B Corp wasn't about earning a badge. It was about formalising something that has long been part of our culture: the belief that business can and should be a force for good.
B Corp provides a framework that helps us measure, challenge and improve the way we operate, while holding ourselves accountable to high standards of social and environmental performance, transparency and governance.
We believe in being open about the impact we have, the decisions we make and the areas where we can improve. We are committed to building a business that creates positive experiences for people while respecting the places and communities connected to what we do. We won't always get everything right, but we are committed to listening, learning and continually improving the way we operate.
Progress matters more than perfection.
If you would like to learn more about how we approach our impact, you can explore the policies and commitments that help guide the way we operate:
We are always looking for ways to do better. If you have feedback, ideas or suggestions, we would genuinely love to hear from you. We welcome feedback from our participants, employees, suppliers, partners, landowners and local communities. Listening, learning and continually improving are essential to creating a positive and lasting impact.
