A question we often get asked is how we come up with our unique adventure concepts. It’s a fact that if you were to pick up “anyone else’s brochure,” none of our trips can be found there. All of our event concepts both in the UK and worldwide are bespoke, tailor made to the country and the landscape and spellbindingly unique. So, when the Madeira tourist board got in touch with Rat Race to invite us to visit their island to see if we could come up with something brand new, the first thing we did was whip out a map.

These days, that means Google Earth. You can’t beat a good old-fashioned paper map to really get a sense of scale and terrain; but Google Earth and other online tools are amazing.

Anyone doing a quick zoom-in of Madeira will see how ideal this place looks at first glance, for adventure: A dramatic mountain spine rising to nearly 2000m above sea level forms crashes down either side to sheer cliffs, steep forested slopes replete with fairy-tale waterfalls plus the odd black-sand volcanic beach.

Often referred to as the ‘Hawaii of Europe,’ the maps didn’t lie. It had the minerals, it looked ripe for adventure and we were excited to get on the ground and have a poke around.